Choosing the Right Domain Name for Your Niche Blog

Posted on September 2, 2009 | Filed Under Sample Articles 

Your domain name is as important as your niche itself. Your readers will refer to your domain name more than they will the title of your blog or your name. (This isn’t to say your domain name and title can’t or shouldn’t be the same.) This is because the domain name is what they need to remember to get to your blog.

Blog readers want to be able to type in the address bar of their browser a name that is easy to remember and will get them where they want to go. They don’t want to have to search for your site in order to find your niche blog. As a matter of fact, if they do a search and you’re not at the top of the search engine rankings, they will probably find another blog in your niche. The best way to avoid that is to choose a domain name that is right for your niche blog.


The domain name needs to have the following factors:

  • Easy to remember
  • Easy to type
  • Should be dot com as opposed to dot net or dot org
  • Needs to contain the main keyword of your niche
  • Do not use hyphens, underscores or any other symbols that aren’t easy to remember.

With these factors in mind, start thinking of what you’d search for if you were looking for your site. Come up with 10 different possible domain names. If you come up with some that are long, look for catchy ways to shorten them. Use an acronym that’s easy to remember if needed.

After coming up with a handful of possible names, run them through a domain checker to see which ones are available. If any are, go ahead and purchase them through a domain registrar so they don’t get bought by someone else. Also, if the dot org, dot net or dot info is available with the same keyword name, purchase them as well, so others can’t. This helps prevent sending someone to another site accidentally.

As mentioned somewhat in the opening paragraph, the domain name and the title of your niche blog can be the same, and as good practice should be. It’s the easiest way for your readers to remember your blog. Not only will they remember the title of your blog, but they will then also remember the domain name easier, sending them right to your blog.

About Mary:

Mary is a virtual assistant specializing in writing: blog and website content, reports, articles, promo and follow up email messages and more.


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